Is Burger King’s $5 Coffee Subscription Worth It?

Growing up, my favorite fast food restaurant was Burger King.  Despite the fact that there was a Wendy’s at the end of my street, I always preferred visiting “The King” and enjoying a flame-broiled burger.   While I’ve cut back on fast food over the years from my youth levels, I’ll still visit fast food places several times a month.  But as a McDonalds shareholder and the fact I have selected them as my restaurant category in the Bumped App, my incentive is to visit the Golden Arches.  But Burger King made one heck of an announcement over the weekend. Burger King will now offer a $5 per month coffee subscription!  As a coffee fanatic, I loved reading the headline and article.   This announcement had me thinking…is it worth it?  So I analyzed the subscription plan from the perspective of four different coffee drinkers to see:  The Coffee Snob, the Daily Coffee Buyer, the Keurig Lover, and the Home Brewer.

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